The story behind Carmel Blue: A Mother-Grandmother team.

Why Carmel Blue?

“Personally both my Mother and I are very passionate about Carmel Blue! The name is symbolic of my personal journey into parenthood with the birth of my son Carmel. Sleepless nights and other difficulties aside, the discovery and overwhelming elation of what it means to have a child made my blue skies even brighter. My Mother’s support and good counsel were and continue to be, key in raising my son. And she has become a great resource for my neighbors and friends”

~ Sharone Mendes Nassi, owner

Our Mission: Carmel Blue was created to provide the education, resources and local community for every new parent in SF offering a healthy jump start as they transition into parenthood. The first few months of parenting are a time of change and unexpected challenges for most parents. In a time when immediate families often live far away, there is more of a need than ever for a provider of resources and support needed for new parents to have a healthy, happy experience. Our prenatal and postnatal education program and support groups have assisted thousands of new parents to find that experience and help connect them together into a family community.

About the founder, Sharone Mendes Nassi – Prenatal / Postnatal Doula, Yoga teacher, and mom/baby group facilitator Sharone draws from her personal and communal experiences of starting a family in San Francisco, where she organized the first neighborhood Mommy group 10 years ago. As a Volunteer Doula at SF general hospital Sharone identified the importance of early education, support and community for moms to experience a healthier postpartum period and a smoother transition into parenting. Sharone combined the education piece with the community experience and Carmel Blue baby education center was born.

Prior to diving into mommy hood, Sharone worked as a member of the Design and Product development teams at Levi Strauss & Co and at Pottery Barn. The 15 years spent working with product design and development, have earned her extensive knowledge and appreciation of product quality, design and function and a deep awareness of the customer needs which she enjoys sharing with her customers at the Carmel Blue shop.

About Nili Mendes – Nili’s career began over 40 years ago as a Physical Therapist. Working very closely with pregnant women, She realized that most women’s physical and mental preparation for birth was non-existent. As a result Nili then founded and directed one of the first Child Birth preparation centers in Israel and helped women feel empowered and educated towards birthing well before it was the trend. Nili went on to have a flourishing career as an Architect and later as an Art/Architectural newspaper reporter. As a long time Yoga practitioner she also became a certified yoga instructor and taught Yoga for seniors and pregnant women. Her emphasis is on a gentle nurturing yoga practice appropriate for pregnancy/seniors. Nili is CPR certified and was also recently trained in Prenatal Herbal Medicine. As a Grandma of 3, Nili is once again excited to be working, advising and supporting mothers and young babies.


Wishing you all the best on your baby steps as parents!
Sharone and Nili